Tradition of Istrian Families

Branding, Logo design, Product packaging, Photography, Promotion

production 2016.

project description

Mixtum, Istarska bjelica and Leccino are 3 part series of extra virgin olive oils from the Beaković family that originate from the Kaštelir municipality, located in the west of the Istrian county.

In order for the product to be recognizable in the stores and to have a visual communication matching the core values of the brand, it was necessary to create a striking and bold visual identity.


A visual identity that combines the core family values of the Beaković family. The olive motives represent a traditional approach to the work, while the modern visual direction signifies the application of new standards in the cultivation and processing of olive oil.

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