HEINEKEN®

Brewing a better world

Strategy, UI design, UX design, Development

production 2019.

project description

HEINEKEN Hrvatska is a part of the world’s most international brewing company HEINEKEN and is the second largest beer producer in Croatia. Its rich tradition dates back to 1854 and today they have a strong and diverse portfolio of high-quality products. In addition to the global brand Heineken®, they produce and distribute various local, regional and international brands that satisfy the tastes of adult beer and cider lovers.


In the end of 2018, HEINEKEN invited our agency to pitch for the redesign of their corporate website.


solution

ALT and HEINEKEN, in close partnership, created a digital re-brand of the company and a website that exteds the already established visual language of HEINEKEN. Our work spanned the entire brand experience in the digital domain: from information architecture, researching market and customer habits, design & development to completely transforming the digital experience on mobile.

results

The new website presents HEINEKEN as a modern and successful company that follows digital trends. In addition, we have created new digital content publishing platforms that have increased the site's returning users by 23% and increased overall site traffic by over 35%.

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