LAGUR Istarski švoj

Sustainable local seafood

Brand strategy, Communication strategy, Logo design, Brand assets

production 2019..

project description

LAGUR Istarski Švoj was established at the end of 2015 with the aim of encouraging the sustainable development of the fishing and aquaculture area under the principle of local community-led development through the preparation and implementation of a local development strategy.

In order to create new opportunities for the local ecosystem of fishermen, sellers and customers and increase the consumption of local fresh products, LAGUR has expressed a desire to create a new brand.


A brand and communication strategy and the unique visual identity of the entire fishing community in the LAGUR area, which helps to strengthen the recognition and add value to the fishing areas, local producers of products and services in the fisheries and aquaculture sector.

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